Memos Worth
Reading Twice

Angela Ahrendts’ inaugural memo to Apple retail employees, sent in June 2014, outlining her vision to enrich lives and communities through Apple Stores. The memo reflects her leadership approach and sets the tone for her tenure as Senior Vice President of Retail. It is an example of an internal corporate memo that candidly communicates strategic priorities to staff.

Readable internal memo providing necessary information on projects concisely. Identifies purpose clearly for internal communications. Ensures nothing more or less than required details.

Memo from Starbucks Chairman Howard Schultz expressing concern that the company is becoming sterile and losing the warmth of a neighborhood cafe. It highlights the dilution of the unique customer experience amid rapid expansion. This internal communication aimed to refocus on core values.

Memo by Brad Garlinghouse, former SVP at Yahoo, criticizing the company for spreading resources too thin across too many initiatives, likened to peanut butter. It calls for focus and consolidation. Written during Yahoo's struggles in the mid-2000s.

Memos from 1970s oil boss Edward Mike Davis, known for his blunt and grumpy style in Houston. Unearthed documents showcase his direct communication approach. They provide insight into oil industry management during that era.

Email from Yahoo senior execs addressing low internal usage of Yahoo services (only 25% of staff), pushing for better adoption. It compares the outdated mail app to Windows 95. This leaked memo aimed to boost employee engagement with company products.